New site, new home

January 17, 2013 in Uncategorized

We’ve recently migrated our website across from Blogger to WordPress and decided to do a bit of a refresh to the look and feel of the site. It’s still a work in progress but hopefully over the next week or 2 we’ll get it looking and working a treat, including plenty more photos and videos for your visual delight, so check back again soon to see how it’s coming along, and feel free to leave your comments and suggestions, all feedback is welcome.

ariel atom 500

500HP V8 weighing 550kg and going 0-60 mph in less than 2.3 seconds. Yes please!

Is the Ariel Atom almost in Australia?

July 28, 2010 in 500 BHP

While it’s been many long years since the Ariel Atom made it’s first appearance on Top Gear which ended up catapulting it into the limelight and making it an object of desire for people all around the world, it may just be the case that having these awesome machines on Australian shores and Australian roads is not far from becoming a reality – or is it?

While work has been continuing on the Ariel Atom 3 to get it street legal in Australia, some real progress has been made recently and the likelihood of it finally hitting Australian roads feels a little greater thanks to this recent progress. So what has happened? Well firstly, the exhaust now rocks! Emissions testing in Australia is very strict and required a completely new exhaust be created from scratch, and the results of the initial prototype were very positive, so that appears to be one hurdle recently overcome and although there are more, they don’t appear to be as major as the exhaust/emissions requirements and we’ll keep you posted on progress here.
Lastly, a quick word of advice for those people leaving comments about hoping the car will land in Australia and on our roads for not much more than the Aussie dollar equivalent of the price quoted by Jeremy Clarkson all those years ago on Top Gear – prepare to be disappointed. Not only has the price from Ariel gone up since then, but there are so many other things to take into account including freight, import taxes and duties and the compliance work undertaking this far and that which will be required to comply every car to Australian standards. While there are no hard figures which can be quoted at the moment, if you’re expecting it for under $60k you should probably go buy an SS Commodore. If you allow for $70k-$85k you should probably be ok, but again, there are still lots of things up in the air so these are in no way a concrete figures.
So start saving, because when the compliancing process is completed and they’re available on the roads in Australia, these WILL sell fast, and given there will only be 25 made available in Australia each year.


The Ariel Atom ALMOST in Australia?

March 30, 2010 in Here now

Well it’s been a long time between drinks (and updates) but we didn’t want to bore you with any further hype or vague updates until we had something more interesting, and now we do…

The most recent hurdle needing to be overcome was related to emissions testing, a particularly difficult area given Australia’s laws in this area, and something which required a completely new exhaust system be designed, a prototype developed and then tested, which is what is happening now. This has been a time-consuming task but it appears VERY likely the emissions hurdle will be overcome with this new modified exhaust.

While this work has been happening there have been other things also underway to help things move along and the latest, still loose, timeframes for compliance are looking like Q3 2010. So it’s not a done deal yet, but progress is definitely being made and when there’s more news available we’ll certainly update you on it right here.

Before we go, who’s interested in knowing how much it’s likely to cost to get your hands on one of these? Well initially the costs were looking like being around the $90k mark, however thanks to the strength of the Aussie dollar, that’s likely to come down and hopefully closer to the $80k mark, but I must stress this is still a very rough figure and subject to a whole range of things, not only currency fluctutations. To put this in perspective, if you were to purchase a base model Ariel at for US$50k from the US manufacturer, convert it to AUD = $55k, add freight, GST, import taxes etc and you’re unlikely to get any chance from $70k-$75k for a left-hand drive track car, as opposed to the street legal version being worked on at the moment. Oh yeah, and did I mention this thing eats Porsche 911’s for breakfast?

More news soon…

Want to drive an Atom for $1000?

July 16, 2009 in hot lap, test drive

How about 3 laps around a race track in a 300BHP Ariel Atom 3?

Ok, so here’s an idea, and it’s JUST AN IDEA at this stage, but I wanted to see how many people might be interested. Most of you would probably be aware of the fact there are many ‘hot lap’ or ‘race car driving day’ type programs out there where you can pay anything from a few hundred to a few thousand dollars to drive a race car around a track a couple of times.
In line with this idea, I was thinking if there was enough interest from people willing to part with $1000 to drive 3 laps around a race track in a 300BHP Ariel Atom, we might be able to make this happen.

By showing your interest below you’re definitely not committing to anything at this stage, I just want to get an idea of the level of interest in making this happen. If it does look like being possible, we’d certainly provide further information about deposits, days/dates, race track locations, insurance etc etc, but let’s start with finding out if people are interested first.

So if you’re excited by the idea of taking one of these AWESOME machines for a few laps around a race track, let me know below and if there’s enough interest, I’ll be in touch with further details about how it might work.
And don’t forget to join our Facebook here to keep up to date with progress on getting this Ariel Atom onto our shores.

Ariel Atom on Facebook?

May 31, 2008 in facebook

Continuing the cause to get the Ariel Atom onto our shores, we’re now on Facebook – read on for more details about joining us there!

In our on-going push to get support for the Ariel Atom and show just how badly we Australians want, no NEED to get our hands on this awesome machine, we’ve setup a Facebook page. We’d encourage everyone (tell all your friends, family, contacts, strangers) to search for “Ariel Atom Australia” (or visit and become a member, write about how badly you want to get one and generally share how badly Australians want to get our hands on these.

We’ve also got some other plans lined up to help push things along and will send updates to all members as they come to light so you can all be involved in pushing this very worthwhile cause.

So head there now & become a fan – we’ll be in touch soon.

500BHP Ariel Atom in – are you serious?

March 11, 2008 in 500 BHP

Well it seems like the team at Ariel are and they’re currently working on producing this beast with a 2.4L V8, and with it still likely to weigh in around 500kg, the power to weight ratio is out-of-this-world.

So how much would you expect to pay for this beast & when can you get your hands on one? Well after just hanging up the phone from the Ariel office in the UK, the word from them is around 100,000 pounds sterling which is around $218,000AUD before taking into account import costs, taxes etc. With the compliancing process for the Ariel Atom 2 still yet to be completed, will we ever see one of these on our shores? Don’t hold your breath, but isn’t it still nice to dream?

So what to you think – is this going to be another dream machine Australia will miss out on? And if so, how disappointed will you be?

The Ariel Atom in Australia? Tell me about it!

January 15, 2008 in Atom, Now

Yep, the time for action is definitely now and if you’re an Atom fan based in Australia, we’ve got a plan and we want you to be involved.

Now everyone’s best friend, Jeremy Clarkson, had a chance to take the Ariel Atom out for a spin a LONG TIME AGO and being that Australia is obviously the last country to get lots of good stuff (iphone anyone?) you’d have to expect that getting the Atom to Australia is a low priority to everyone living outside Australia, but that’s obviously not the case for you (and us). This desire has been simmering since 2005 (yep, that’s a long time to see no results) and we just can’t contain it anymore so it’s time to do something about it!

Short of being rude, we’re doing all we can to get further information regarding the Atom, the possibility of getting it to Australia and on the roads, because like you, we just can’t keep waiting, so here’s what we’re planning to:
To support our plans, we want EVERY SINGLE VISITOR TO THIS SITE to add a comment to this post to show your support for getting the Atom to Australia. Getting a good idea of how much demand there actually is in Australia will hopefully show that we’re serious about getting the Atom here. So post a comment, tell us how badly you want it and that WE DESERVE TO SEE THE ATOM IN AUSTRALIA!

Tired of waiting for an Ariel Atom?

December 11, 2007 in tired, waiting

We’re as tired of waiting as you are, so we’re all ears with ideas on how to make it happen quicker.

Flush with cash & looking for a new toy or experienced in importing & compliancing of vehicles? Whatever you’re thinking, we want to hear from you about what we can do to help speed things up a little, because just like you, we’re itching to get out hands on an Ariel Atom and it’s not getting here soon enough.

And with the Aussie dollar cranking along hopefully the price tag won’t look as scary.

Pricing & compliance information

July 5, 2007 in Uncategorized

Chances are if you’re here, this is the information you’ve been waiting for. So let’s talk about how you can get your hands on an Ariel Atom & what it’s going to cost you. Brace yourself – I assure you it’s going to be a wild ride.

Type rest of the post here

Video clips

June 22, 2007 in Video clips

Ariel Atoms in Australia – anyone interested? Well, to get things started, we’ve all seen truck-loads of video clips of the Ariel Atom featuring in lots of different tv shows & home videos, so to save everyone the hassle of having to trek around the internet to find them all I thought we’d put them all in 1 place for easy access. I’ve included a few clips below, but welcome anyone to send us or add clips you’ve seen around the place that are worth a look (not just any clip of someone driving one into a parking bay), and of course let us know which ones you rate.

Here are a few to get the juices flowing

Feel free to also check out the following link to see if any new Ariel Atom clips have been added to YouTube recently. YouTube Ariel Atom clips